Those new to the world of web design would be forgiven for assuming that a website has to have a series of whistles and bells to make it stand out from the crowd. While this may have been true in the early days of the Internet, the online world has progressed significantly. As such, the way we engage with the online world has also changed dramatically.
Modern day websites are a lot less cumbersome, and offer users a more streamlined experience, regardless of whether the user visits the Internet at home, or via mobile device. In order to deliver an experience that benefits users on a number of different platforms, minimalist web design is often used to ensure that online users are introduced to a website that is responsive, while not being overwhelming to the eye.
Minimalist web design often applies to artistic industries, so if you ever visit a company that deals with photography or painting, then it’s likely you’ve seen a layout of a site using minimalist web design. The trend has now spilled over into a number of other industries, and can be attributed to a number of different factors. For some companies, they just want to ensure they are offering customers a streamlined information point that allows them to get in contact should they so wish.
However, other websites may have bigger plans, and therefore have to conform with the rules set out by various search engine companies, such as Google. Minimalist web design can do wonders for those looking to rank higher, as the Google algorithms have been updated to ensure that slow-loading websites full of flashing banner ads and pop-ups are pushed to the back of the queue when it comes to showing search results to visitors of Google.
Google has a pretty good understanding of what its users expect, and being aware of these expectations allows you to create a website that is both responsive and SEO-optimized, as well as being pleasing to the eye.
Minimalist web design allows for faster loading speeds
As well as Google favouring fast-loading sites, the same can be said for real-life visitors. While many of us may not pay too much attention to facts and figures, there is one that everyone wishing to host a website should consider, and that’s the fact that an astonishing 40 percent of visitors will abandon a website if it is not able to load within three seconds. So what makes a website load slowly?
If your website was crafted some time ago, then it may be that you have a series of different sign-up screens, as well as some adverts. This can be fine in itself, but having all the information load at once will only stutter the loading of your website.
Minimalist web design allows for information to be tucked away into tabs that can be tapped or swiped should the user want to read further, so it doesn’t look as overwhelming as having all the information on screen in the first instance. A minimalist website will load with the minimal information present on screen, but will give a clear indication of how this information can be found, which normally consists of a tap or a click.
Allows users to focus on content
When creating a website, it can be easy to focus on one of the most important aspects of a website, and that’s the content. Just as Google has instilled a number of rules when it comes to the way a website is designed, it also rewards sites that have relevance and engaging content.
As such, you should ensure that the right amount of time is being invested in the content being created, as well as ensuring that this content is showcased in the correct way. As you can imagine, a site with a number of banners and pop-up ads is likely to deter visitors from engaging with your content. However, opting for minimalist web design allows the limelight to be shone on your content, which in turn can create more conversions for your business or brand.
Easier navigation means a lower bounce rate
More and more people are visiting the Internet from the smartphone or tablet, so it’s important that users are able to navigate around the site easily. Some older websites may not convert properly on a mobile device, which can often mean that visitors are leaving ‘pinching’ the screen which very rarely gives them any incentive to return.
A site created using minimalist web design will not only offer visitors an aesthetically-pleasing website, but it will also allow mobile users to navigate the site with ease. As many people navigate their smartphones with a thumb or finger, it’s important that information can be sourced easily using a series of swipes and taps.
Online users who are able to navigate around your site are less likely to go elsewhere, which can ensure your bounce rate is kept low, which in turns amplifies the interaction potential customers have with a business. This can mean that a business is able to enjoy a return visit from many existing customers, as well as winning over some new ones.
A clear unique selling proposition
Well many may assume that a call-to-action has to be placed within every section of a website, more and more companies are finding that partnering minimalist web design with a clear unique selling proposition allows them as well as brands to define their service in one statement. This statement can then be placed on the homepage without it being considered an eyesore. Of course, more content will still be required to educate visitors more, but having a clear and concise statement about what your business or brand can offer will do wonders for your conversion overall.
Having a website is more than just eye-pleasing visuals, it needs to cater for all the user’s requirements. So this means no bulky banner ads and numerous pop-up ads, and more simplicity and relevant content. Instilling minimalist web design into your projects moving forward will ensure that your existing customers remain engaged while being able to attract new ones. Having a website that allows users to ‘breathe’ without being bombarded with slow-loading web pages and sign-up forms will ensure that your brand or business is presented in the best light possible.