The internet has reshaped the way we do business. Your print shop might be doing great but if you’re not promoting it online, you’re leaving money on the table. Online marketing can help you find and connect with customers that you currently do not have access to.
It often gets challenging for brick-and-mortar businesses to use digital marketing to promote their business on the internet. If you have no clue on how to promote your print shop online, keep reading.
Social media marketing
Do you know that Facebook influenced over 52% of online and offline purchases in 2015? Having active accounts on leading social networks isn’t just enough, you have to do a lot more.
Here are a few pro tips to use social media for the benefit of your print shop.
- Post daily on social networks. The recommended daily posts for Twitter are 15 per day while for Facebook one post a day works fine.
- Run ads on Facebook to drive targeted local traffic to your print shop website. It won’t cost you a lot of money. You can run a campaign for as low as $5 per day.
- Update your profiles by adding all the information about your shop.
Publish blog posts frequently
A website without a blog is of not much use. Add a blog so that you can publish fresh and informative content for your target audience. Publish new blog posts as often as possible because businesses that publish 16 or more blog posts a month receive 3.5x more traffic than businesses that publish 4 or fewer blog posts a month.
If you need more customers for your print shop, add more content to your blog.
Every new post that you publish provides you with content that you can share with your followers on social accounts. This means you can keep your followers engaged with every new post published.
You can reach more customers by repurposing content and publishing it on authority websites where your target audience hangs out. Content repurpose refers to changing content so as to serve a different purpose.
You can convert your blog post into a presentation and publish it to SlideShare to attract a different group of people who are interested in your print shop but didn’t connect with your business yet. Similarly, you can convert the same blog post into a video, an eBook, a podcast, an email series, or an infographic.
The idea is to reach a wider audience via a content type that they prefer or might be more attracted to.
Guest posting for your print shop
Guest posting helps you publish awesome content on authority sites with a backlink to your website. This will help you improve your website’s ranking, gain customer trust, drive targeted traffic to your print shop website, and will help you connect with bloggers and webmasters.
It doesn’t just promote your website, guest posting also helps you promote your print shop and promote your business as an authority. Help readers and they will visit your website and might become your customers.
You need a rigorous marketing strategy for your print shop to promote it online via different channels. Don’t know how to do it? Contact us today and we will help you find how you can bring more customers to your print shop.