Facebook is one of the best social networks to promote your small business online. It is the most used social network with over 1.37 billion active users a month. However, a lot of small businesses find it challenging to use Facebook to market their business and reach a new target audience. After all, it isn’t that easy.
If you’re a small business owner who have no clue on how to use Facebook marketing to promote your business, the following tips will help you showcase and promote it in the best ways possible.
Complete and optimised Facebook page
You must have a business page on Facebook, right?
Have you completed it and filled all the necessary details? Unfortunately, a lot of businesses leave a ton of sections and forms empty. For instance, company overview, mission, parking details, public transport, and more.
So the first thing you should do is fill all the sections available to provide as many details as possible to your audience. Click on Settings and update all the fields accurately.
Don’t forget to click on About from your Page’s timeline and update all the fields there as well.
Doing this alone will help your business stand out from the crowd because most businesses don’t do it. Besides, you have to make the best use of every field available.
Publish awesome content
Facebook is all about content. Publish valuable content for your followers to keep them hooked.
Not just text but you have to publish images, GIFs, videos, and other forms of content too. Videos outperform any other form of content on Facebook. People spend 3x more time watching a live video as compared to a video that’s not live.
So live video is your best bet to interact with your audience.
Your posts will reach more eyeballs if you publish them at the right time. Research shows that the best day to post on Facebook is Saturday and Sunday, and the best time to post is 12-1 PM.
Run an ad campaign
Do you know you can run an ad campaign for as little as $5 a day? This is the best way to reach your target audience and generate leads for your business. Facebook allows several ad formats depending on your goals such as photo ads, video, slideshow, and more.
For instance, you can run an ad campaign to invite people to like your page. You can also drive traffic to your website.
The best part is that you can target people based on several variables such as demographics, interests, past purchases, and more.
Analyze and tweak
See what works, tweak your marketing strategy, and move on.
You get a chance to better understand your followers and target audience. What type of posts they like, what type of ads they like, which products perform better on Facebook, what are the demographics of your audience, and so on.
This data doesn’t just help you improve Facebook marketing but it helps you with your overall business because you get to know things that you didn’t know about your target market before.
And this helps you in the long-run.
Marketing, when done right, can boost sales and improve your business ROI in no time. Don’t take chances, contact us today to find out how we can help you take your business to next level with Facebook marketing.