It shouldn’t be surprising that YouTube has over 1 billion users and is used by one-third of all people on the internet. Its popularity makes it a leading marketing channel for video marketers. Most businesses are of the view that getting started with YouTube marketing isn’t a big deal, all they need is a channel and a few videos. But this isn’t enough.
Marketers end up making several YouTube marketing mistakes that ruin their video marketing ROI. If you just started out or have been doing YouTube marketing for some time, you should avoid following these common mistakes to stay ahead of your competitors.
Not having a plan
Do you have a YouTube marketing plan? Are you creating videos just because your competitors are doing it?
Not having a video marketing plan is one of the most common mistakes you should avoid. Create a video marketing plan by defining objectives and a clear plan of action.
Ask yourself, what do you intend to achieve from your channel and why you should invest money in videos.
A plan will help you measure results, improve, and scale your YouTube marketing.
No call to action
Not having any call to action or a poor call to action means you’re wasting resources on YouTube. It means you’re not telling viewers what action they’re supposed to take after they’ve watched a video.
Here are a few best practices to add CTAs:
- Overlay call to action.
- End cards CTA.
- Add CTAs in video description.
- Add CTAs within the video (tell people to visit your website).
The more CTAs the better.
Too long videos
Are your videos too long? Well, long isn’t always good.
The videos that are about 2 minutes are the most engaging ones. This is because people watch videos to get information quickly. A 2-minute video might seem too short but if you want to see results, you have to keep it short and sweet.
Poor Youtube SEO
How often do you see YouTube videos ranking on the first page of search results? Quite often. Optimization makes those videos rank well on Google as well as YouTube’s search engine.
Not optimizing your channel, video title, and description are more than simple mistakes – it’s a sin.
Let’s begin by optimizing your channel for search engines by using relevant keywords. Every new video that you publish should have its focus keyword in the title and description.
Video description should talk about the theme of the video in detail. Keep it detailed, unique, and interesting.
Selling instead of helping
Selling seems to be a good idea but YouTube isn’t the best way to air your next commercial. Instead you should use videos to connect, engage, and help your target audience. Selling, especially hard-selling, doesn’t work on YouTube.
Small businesses make the mistake of using their channel to promote their products blatantly by creating short promotional videos. It doesn’t work.
Every video that you publish should solve a problem, deliver value, and help viewers. This is what works.
These are the most common YouTube marketing mistakes that small businesses make. Make sure your business isn’t making these mistakes. If you’re struggling to manage your YouTube marketing, we can help you take your channel to a whole new level. Contact us today to find out how we can help.