A poor website design is the last thing your business needs. Research shows that two-thirds of people on a website prefer reading something that’s beautifully designed rather than something that’s plain.
The way your website has been designed doesn’t just make it visually pleasing, but it is correlated to user experience, reading comprehension, and site load speed. All of these factors are crucial for your business.
The whole idea is to make your website design user-friendly and visually pleasing so visitors like spending time (and reading) on your site.
How to do it?
Website design tips discussed below will help you do just that.
Use responsive design
Responsive isn’t optional anymore. According to ComScore, 2 out of every 3 users access the internet from a mobile device. Mobile devices and tablets are replacing desktops, and if your website isn’t optimized for multiple screen sizes, it won’t load properly on certain devices and that’s where you start losing visitors.
If you’re using a template or a theme, it is easier than ever to switch to a responsive design.
Add white space
White space (also known as negative space) is the space around elements on your website. In other words, the area surrounding an image or a paragraph that is empty is known as white space.
White space makes your website clutter-free and is known to improve comprehension. It is a crucial component of website design that marketers and designers focus on a lot.
Lack of enough white space on your website will make it untidy. Make sure your website has white space all over it so as to make it appealing.
Consistent and prominent CTAs
Call to actions are important because CTAs drive conversions.
There are several things that have to be done in order to make CTAs work. These include:
- CTAs must visually stand out from the rest of the website design. This makes it easier for visitors to find them.
- CTAs throughout your landing page or any web page should be consistent and must promote a single offer. Multiple CTAs promoting different offers don’t tend to perform well. Instead, they confuse visitors.
- Make CTAs descriptive. Clearly communicate the benefit that a visitor will derive after clicking a CTA.
You already know that use of multimedia is a crucial component of website design. It isn’t just necessary to add images and videos but your job is to ensure that everything works smoothly without hurting user experience.
Statistics show that 39% of people will stop interacting with a website if images don’t load or take too long to load.
You have to do two things to improve website design via multimedia:
- Use several types of multimedia including images, videos, GIFs, infographics, 360-degree videos, animations, graphs, charts, and more.
- Multimedia shouldn’t hurt your website speed and/or user experience.
Imagine a visitor is reading an article on your blog and is unable to move to the home page due to unavailability of a link. That’s one serious website design mistake that you get to see on a lot of websites.
Make navigation simple. Users should be able to explore your website easily with a few clicks. If they cannot navigate and find what they’re looking for, your website isn’t helping them much.
Your website’s design is a representative of your brand. It shows visitors who you are. Don’t let it ruin your brand image and user experience. Get in touch with us if you need any help with website design analysis, improvement, or a complete redesign.