Search Engine Optimization (SEO) is the process of optimizing websites for the search engines to be able to find them on the Internet.

Did you know that more than 12 billion searches are conducted every month in the United States alone?

There are millions of sites online already and each day, thousands are being added. At this rate, it gets very difficult for your website to appear among the top results in search engines like Google. Most people do not look beyond the top three or top five results on the first page of Google.

By optimizing your website, your business will have an edge over your competitors who are not paying attention to their online marketing efforts. We can help you rank your website higher in the search engines and get visibility. This is the first step in acquiring new customers online.

More than 40% companies based in the US are using blogs to market their services and products online. Since businesses that have prioritized blogging in their online marketing efforts are 13 times more likely to get positive Return on Investment (ROI), it really doesn’t come as a surprise then.

Blogs are a great way to promote your business and get it noticed online. If you’re able to offer valuable information to your end users through your blogs, they will take you seriously. You can easily establish yourself as an authority in your industry. If you’re able to do that, then you’ll be in a better position to sell your products and services to your target audience.

We can help you set up your blog and post useful content regularly on your behalf. Blogs are also a great way to build traffic to your website and eventually, increase sales.

You may have shared a couple of press releases with your local newspapers in the past as per your marketing efforts. But online press releases are a much faster way of announcing new products or launches.

If your press release has interesting information that people are currently looking for, it can be picked up by such sites like Forbes, Google News and Yahoo News and placed on their websites. These sites have huge organic traffic and there is a good chance that your press release will be read by your target audience too.

Moreover, there are a lot of press release services that offer good deals to promote your press release online to a wider audience. We can help you identify such services and circulate your press release through the right channels.

Pay Per Click (PPC) advertising is the best way to get customers quickly. But it is probably one of the most expensive ways because every time your advertisement is clicked, you pay a predetermined amount. The amount depends on how much you had bid to use the keyword in your advertisement. Of course, popular keywords will cost more.

PPC advertising can be a bit risky if it is not managed well. You can end up spending a fortune on the keywords and generate many visits as well, but have nothing really to show for it. So, it is very important to get your PPC campaign right. If you’re looking to add PPC as part of your online marketing campaign, then you can contact us.

There are a couple of other online marketing methods that you can implement. But it also depends on what kind of business you have and who your target audience is. We can help you identify the best online marketing campaign that will work for you. Contact us today to take your business to another level!

Being visible on social media platforms like Facebook, Twitter, LinkedIn, YouTube, Snapchat, Instagram and Pinterest is a great way to market your products and services online. The number of users on each of these platforms has easily crossed the million-mark long back.

Facebook has an option to display your advertisements to your target audience. You can select demographics and age group as per the product. In this way, your advertisements will only be displayed to your target audience, which can considerably increase the click through rate to your website. Similarly, Instagram also has an option to display advertisements.

As you can see, social media marketing can really boost your business and enhance your sales. We can set up social media accounts for you and tweet and share on your behalf. In fact, more than 45% of online marketers have said that Facebook is vital to their business.

Email marketing is also another effective online marketing method that can have far-reaching positive effect. In fact, about 60% of B2B marketers have agreed that email is their most effective channel to generate revenues.

Initially, plain text emails were sent, but today almost 90% people prefer receiving HTML images rather than plain emails. Similarly, more than 65% people would like to see images in their emails. Online marketing is all about visuals now more than ever. When users are bombarded with videos, presentations and images, they are more likely to sit up and take notice.

So, if you’re looking to enhance your email marketing campaign, you’ve come to the right place. We can help you draft attractive and informative emails with call-to-actions in strategic places. This will ensure that your target audience share their email IDs and look forward to your next email.