The founders of Entoto Gear came to Tafari Designs with the aim of making their NGO become known to the public. As they shared their vision with the team, a conclusion was reached: A website with great content was needed.
After multiple brainstorming sessions, we decided to create a website that would be dependent on images in order to showcase the beauty of Ethiopia, the country in which Entoto Gear is making a difference.
The website tells the Entoto story through words and imagery, through fonts and colors. Donations were enabled in order to let visitors and supporters help Entoto reach their goals in helping Ethiopian women alleviate the pain.